Kompass Kosova
Overview
Kompass Kosova is the Kosovo branch of an internationally recognized B2B platform operating in 70+ countries worldwide. The platform provides businesses with digital tools and solutions to expand locally and globally, connect with partners, and generate leads efficiently
Client:
Kompass Kosova
Year:
2025
Category:
Social media
/
Meta Ads
Location:
Prishtine
The Challenge
Entering a completely new market with no digital presence.
Building brand awareness from scratch in Kosovo.
Generating qualified B2B leads for a new audience.
Establishing credibility in a competitive landscape.
Creating a consistent and engaging online identity.
The Solution
Launched a 6-month omnichannel campaign across Facebook, Instagram, and LinkedIn.
Designed 14 high-performing ad sets in multiple formats: static, carousel, video, and testimonials.
Built custom audiences targeting B2B decision-makers and key industries.
Implemented A/B testing for creatives, copy, and headlines to optimize performance.
Developed a visual identity and brand tone tailored to the Kosovo market.
Maintained continuous monitoring and optimization to ensure campaign efficiency.
The Result
420+ qualified B2B leads generated in the first month. Average CPL of €0.86, significantly below target. 50% increase in page engagement within the first 60 days. Established strong brand awareness and trust in the Kosovo B2B space. Built audiences and communities from zero, laying the foundation for long-term growth. Delivered measurable ROI and set benchmarks for future campaigns.
