Autopjeseamari
Overview
AutoPjesë Ammari partnered with me to strengthen its online presence and boost customer engagement through Meta ads. The goal was to generate message-based conversions and increase visibility among car owners in Kosovo. By running targeted campaigns for specific car brands such as Mercedes, BMW, and Audi, we successfully improved conversation rates, engagement, and brand recognition while maintaining an excellent cost per result.
Client:
AutoPjesë Ammari
Year:
2025
Category:
Media Buying
/
Ads Menaging
Location:
Kosovo
The Challenge
AutoPjesë Ammari wanted to increase sales inquiries and brand awareness among car owners in Kosovo and Albania but faced limited digital visibility. Previous ads reached the same audience repeatedly, leading to wasted spend and lower engagement. The challenge was to design a campaign structure that attracted new, high-intent customers while keeping the cost per conversation low and ensuring the budget was used efficiently.
The Solution
To solve the issue of repetitive reach and low efficiency, I restructured the Meta ad campaigns using audience segmentation, exclusion filters, and optimized message delivery. Each campaign was customized by car brand, ensuring personalized visuals and messaging that resonated with specific owners. I also adjusted budgets daily based on performance data, prioritizing high-performing segments and minimizing wasted spend. This approach allowed AutoPjesë Ammari to consistently attract new, interested customers at an excellent cost per conversation.
The Result
The new campaign structure delivered impressive performance across multiple ad sets: 2,284 Message Conversations 364,381 Reach €0.16 Cost per Conversation +40% Increase in New Customer Inquiries
Client feedback
